Spark Fire Solutions Branding
With that in mind, we wanted to focus on something more than safety or helping in unfortunate situations; we tried to engage in people’s everyday life and how Spark can help them every day!
We started by exploring the fire extinguisher and find the most crucial element that consumers and legal agencies alike will care about; our answer was the tag, the tag on a fire extinguisher identified the safety of the extinguisher when the last inspection was, etc.
When it comes to fire extinguishers, the tag is your main concern. That tag shows if your fire protection is up-to-code, updated, and covered by the inspection.
So that’s where our logo starts.
Combining the iconic shape of fire extinguishers with the outline of a tag, we created a logo that neatly fuses our customer’s priority: safe products and valid tags.