Vehicle wraps are one of the most effective forms of advertising, with a single vehicle wrap getting anywhere from 30,000 to 80,000 views per DAY, according to the Outdoor Advertising Association of America (OAAA)! In an extremely competitive advertising market, this is a simple, cost-effective method to get consumers’ attention… in a very big way.

When the people at Zaza reached out to us and shared that they had purchased a new truck, we immediately looked forward to creating a wrap that would be both memorable and sweet. We envisioned an image that would compel both children and adults to stop what they’re doing to take a look.

The idea was to take the boy wheeling a wagon full of candies that were used on the previous trucks and transform it into something magical. After sketching several drafts, we finalized on a scene of the kid in a candy-style garden filled with candy and sweets.

The result was an undeniable success. Kids and adults alike stop to take a glance at the truck every time it passes. The drivers feel empowered and grateful to be able to make people smile.

Have you spotted the truck? We would love to hear your thoughts. If you haven’t, keep your eyes open as it might pass you on the street at any time. And make sure to honk or wave at the driver—maybe you’ll get some goodies!:-)